We've operated in every marketing seat at companies like Cloudflare, Okta, Abnormal AI, Salesforce and more. We built Aegis because the marketing system that made those companies successful didn't exist for early-stage startups. Now it does, with AI.
Most cybersecurity startups have a product story. Very few have a category narrative. The difference is everything. A product story describes what you built. A category narrative explains why the world changed, why legacy solutions are dead, and why you are the only logical response to that change.
We build the full messaging and positioning framework from first principles — grounded in your actual customer conversations, competitive landscape, and the enterprise buyer's real decision-making criteria. This is the foundation every other service is built on. Get this wrong and nothing else matters. Get it right and everything else gets easier.
This is our highest-confidence capability and the first thing we do in every engagement.
Enterprise buyers are constantly evaluating. Your positioning needs to be sharp not just at launch, but every week as the market shifts. New entrants emerge. Existing players reposition. Analysts update their Magic Quadrants. A competitor wins a marquee deal and starts using that win in every sales conversation.
We run AI-powered competitive monitoring continuously — tracking positioning shifts, messaging changes, new customer wins, analyst coverage, and buyer sentiment in real time. You always know where you stand, what your competitors are saying, and exactly what to say to win the next deal.
Enterprise buyers now self-educate through LLMs before they ever talk to a vendor. Your content is no longer just marketing collateral — it's the first sales conversation. It happens without you in the room. The startups that publish the most comprehensive, highest-quality, well-structured content will make consideration sets the others won't.
We design and run an AI-accelerated content system — with human expertise guiding every piece. Thought leadership that builds category authority. Technical content that earns the respect of security practitioners. Industry vertical content that speaks precisely to the buyer's world. And the structured web architecture that gets your company surfaced when enterprise buyers ask AI who can solve their problem.
In cybersecurity, analyst coverage and media presence are trust signals that move deals. A CISO who's read about your company in Dark Reading or seen you mentioned in a Gartner note walks into your first meeting with a very different posture than one who's never heard of you. That difference compounds over time.
We build the analyst and media relationships that put your company on the map — briefing Gartner, Forrester, IDC, and the security-specific analysts who influence enterprise buying decisions. We develop the media narrative that gets you covered by the outlets your buyers actually read. And we position you for the Magic Quadrant conversations that can change the trajectory of your company.
Great positioning without great execution is just strategy. When you're ready to activate — a product launch, a category announcement, an industry event, a new vertical — we build the creative and campaign infrastructure to make it land with impact.
Senior creative judgment on every deliverable. No junior account teams. No templated output. Every campaign is built specifically for your ICP, your moment in the market, and the enterprise buyer's decision-making reality. We measure creative by whether it moves pipeline — not whether it looks good in an awards submission.
Demand generation for enterprise cybersecurity is not the same as demand gen for SaaS. The buying committee is larger. The sales cycle is longer. The trust bar is higher. Generic paid campaigns and spray-and-pray outreach don't work on CISOs who've seen every pitch.
We design the full-funnel demand engine — from top-of-funnel awareness to account-based programs targeting your most strategic prospects. Built on the messaging and content foundation we've already established, so every demand gen motion is reinforcing the same sharp narrative rather than fragmenting it.
In enterprise cybersecurity, a reference from a peer CISO is worth more than any marketing campaign. Security buyers are risk-averse by profession. They want to know who else has bet their career on your product — and what happened. The companies that build systematic advocacy programs turn early wins into compounding pipeline advantages.
We build the customer advocacy program that transforms your happiest customers into active references, case study subjects, and community voices. Done well, advocacy becomes a self-reinforcing growth engine — every new customer becomes a potential advocate for the next one.
The right model for most early-stage cybersecurity startups. Both modes run simultaneously from day one — the system getting smarter while output ships continuously. We operate as an extension of your founding team, moving at startup speed with CMO-level strategic depth.
For companies with a specific, time-bound need. A messaging framework before a product launch. A competitive landscape before a funding round. A campaign for a major industry event. Discrete scope, defined deliverables, senior execution.
We work with a select number of cybersecurity startups at any given time. Engagements are priced based on scope, stage, and the combination of services that makes sense for where you are. The conversation about fit comes before the conversation about price.